Website Scoping Meeting
A meeting on your site, or via video link, that allows us to focus in on delivering results for you. We spend time to truly understand your ideal customer, what keeps them up at night, which helps us plan the layout of the site, the page purposes and agree the calls-to-action with you.
The information gathered during this process will allow us to produce and share an implementation document with you, that creates a roadmap for the project.
Development Commences
We would use our own CMS system, and the information gained, to develop your bespoke website. This is done in three distinct elements – Development (where all the platform is initially built, and over time where additional functionality is inserted), Test (a second installation used to let you always test functionality, add content and train staff) and eventually, Live (the finalised website with all current and approved content in place).
Design & Branding
It is vitally important that your company logo and branding is instantly recognisable, well presented and translatable across all devices. This sets the standards for the overall look and feel of your website. Should we have agreed any rebranding or adjustments at scoping stage, these will be taken care of now. Only once your logo and branding are fully defined will we begin to design your website.
Content Input
At this crucial stage, all content will be finalised and put into the relevant pages on your website. All images and videos will be optimised to quickly load on each page you’ll get to see your website come to life!
Testing
Throughout each aspect of the development and design process, our experienced developers will test each area to ensure it’s working properly. Only you will be able to use it like your customer! Therefore we’ll give you time to test, and we can make any adjustments, to ensure when the website is launched it’s ready for your users.
SEO Set Up
We will conduct all the necessary set up behind the scenes to ensure your website is indexed properly by search engines as soon as it goes live. This includes carrying out extensive keyword research, optimising all pages, images and tags, and inputting all metadata.
Go Live
After every step is carried out, and you are happy with look and functionality of the website, we do the most exciting part – we launch your website to the world wide web! This is really the start of the process, as our extensive Account Management process, together with our Support, means we ensure you get the best results from your brand-new site.
Support
Being covered by our comprehensive annual support package allows us to fully support your website, as well as your team, on all aspects of the admin system. This gives you peace of mind knowing that your investment is fully protected both now and in the future. This also ensures that your website is continually maintained in line with latest technical thinking and good practice.
Account Management
We are often seen as an extension of our clients’ sales and marketing teams. We add significant value to our clients due to our expertise in delivering ROI. We have regular Account Management reviews throughout our relationships to discuss all queries – ensuring you’re happy with our approach, guiding you on the reporting derived from the website, and advising other ways to monetise the site moving forward.
Digital Marketing
Immediately after go-live on the website it is vital to realise this investment by driving new traffic to it. We have developed our Blended Digital Marketing Model© in order to quickly focus on particular areas of the business / business streams that require a more agile and reactive approach for improved growth.