Web Design & Marketing Case Study - Big Red - Plastech Group
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New Website & Digital Marketing

Project Type: Digital Marketing, Project Date: 09/04/2018

Type Date

Client

Challenges Faced

• Previous website was unstable platform (eventually failed).

• Not mobile responsive.

• Poor support when things went wrong.

• Previously enjoyed solid organic rankings. These withered over time as the website was poorly maintained and became outdated.

• Began losing valuable traffic (and revenue) to competitors.

Solution

• When existing site failed, Big Red had a new website in development and were able to adapt it to quickly replace it.

• Discussed Plastech's upcoming sales strategy & goals for the website.

• Ran & reviewed competitor analysis report with Plastech.

• New website designed on Big Red.

• Worked in partnership with Plastech to update content and make the site 'sell' more effectively.

• Added highly visible and convenient calls to action to increase conversions.

• Full and comprehensive SEO set up & keyword research.

• Created rewrite maps to protect existing rankings.

• 6 months PPC campaign following launch (April – September 2018).

The Customer Is Always Right

“We have been very happy with Big Red and their quick response to give us a web presence was fantastic. Once we completed the web design the end result was much more informative, modern and user friendly. Our first stage marketing campaign was very successful and re-established our web presence as well as driving more traffic to our web site. We are now ready to embark upon phase two of the marketing campaign in 2019 before creating an online store. All in all the experience has been very smooth and informative.”

- Tom Stirling, Managing Director

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