Driving Sales Online

Project Type: Digital Marketing, Project Date: 03/10/2016

Type Date


ROI in 10 months (%)
New customers in year 1
Increase in turnover (%)


Paradigm Reinstatements are one of the most trusted and experienced insurance reinstatement organisations in Scotland. When forming the business, co-owner and director David Hunt spent some time producing a company website himself. As time moved on, he became increasingly inactive with it as his time and expertise were in high demand elsewhere.

The site lay inactive for quite a while. It was not mobile friendly (now a Google requirement), contained very few calls to action and the content was not engaging and converting users into enquiries. Big Red ran a full digital impact report and went over the results with them. We listened hard to what the driving points are behind the business and worked closely with them to scope out a new solution that would benefit both Paradigm and their users.

The Solution

New Paradigm website launched on Big Red with the following features:

• Integrated blog where up to date information can be published.

• Project examples with testimonials that back up sales message.

• High impact, mobile responsive website design.

• Fresh photography to help increase engagement.

• Revised content that focuses heavily on user benefits.

• Bespoke quote form makes it easy for people to enquire.

• Full SEO set up on launch to ensure quick, accurate indexing.

Real Business Impact

• Digital marketing campaign generates highly relevant traffic and focused results.

• Regular enquiry conversions through website for Leak Detection & other services.

• Above industry-average conversion rate of 3.3% achieved.

• Substantial increase in turnover linked directly to website and digital marketing campaign.

• Paradigm’s overall digital impact has increased significantly.

• Leak detection marketing is driving enough new business that a dedicated Leak Detection business has been formed to deal with expansion.

The Customer Is Always Right

“I found Big Red Digital refreshingly easy to deal with. Having tried to set up and run my own web-sites using Wordpress I became helplessly lost to the point of giving up on it completely. We finally have a stable and optimised website run by and maintained by experts in their field. If you are unsure if its worth the investment (which is reasonable) I would say just go for it.”

- David Hunt, Paradigm Reinstatements

What could your business do with results like these?

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