Cochran UK | Big Red Digital | Web Design Case Studies
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Bespoke Website Platforms

Project Type: Web Design, Project Date: 20/10/2014

Type Date

Client

Increase in traffic (%)
Increase in conversion rate (%)
Increase in no. of transactions

Royal Warrant holders Cochran Industrial Boilers are global specialists in manufacturing & supplying industrial steam and hot water boilers. Cochran are recognised industry leaders in the provision of new industrial boiler equipment and the maintenance and supply of replacement spare parts.

In 2014, Big Red won the contract to become Cochran’s Digital Marketing partner following an initial appraisal of their existing websites and digital marketing output. Big Red listened to their business goals and considered the Cochran marketing team’s requirements to gain a full overview of what they needed to push forward and better promote themselves online.

Following initial discussions Big Red designed and developed a bespoke group of platforms for Cochran who also have the added peace of mind that their website platforms have the potential to grow with them, with full support from Big Red.

International Support

Big Red continues to work closely with the internal marketing team at Cochran to support them on all six of their international websites supplied by Big Red Digital.

UK Results (Year 1)

Main UK Site

• 19% Increase in all traffic.

• 10% Increase in organic search traffic (visits).

• 27% Increase in new users from search traffic.

eCommerce Site

• 35% increase in all traffic.

• 66% Increase in organic search traffic (visits).

• 44% Increase in new users from search traffic.

• 165% increase in conversion rate (online sales & direct revenue).

• 250% increase in no. of transactions.


The Customer Is Always Right

“We’re delighted that Big Red are working on our digital marketing with us. Not only do the Cochran websites now represent our company more efficiently and accurately, the Big Red Platform is proving to be a really valuable tool. We were provided with sensible, informed advice when we need it and Big Red have always listened to what we need carefully.”

- C Young, Cochran

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