Big Red Digital has been partnering with CJ Lang & Son, Scotland's largest independent retailing and distribution company for the past 20 years. CJ Lang is the national distributor for SPAR Scotland. We launched their updated corporate website as well as a new website for consumers SPAR Scotland concurrently within only 12 weeks of receiving the order.
Understanding the requirement
The key objective was to put customers, partners and suppliers at the forefront of the website to demonstrate the partnership approach that has epitomised CJ Lang for the past 100 years. Our brief was to represent a fiercely proud Scottish, family-run business whilst providing a modern look and feel. Following some extensive competitor research, Big Red conducted an in-depth scoping exercise with the key stakeholders at CJ Lang. We started at board level and collaborated with all relevant departments across the business. This ensured we could give accurate, relevant advice and guidance, and ultimately, produce results that exceeded expectations.
Big Red Business Platform
The website was custom-designed by our team and developed on the Big Red Business Platform. The team at CJ Lang & Son have been using this platform since its inception. They know that it is easy to use, intuitive and most importantly, adaptable. By expanding and developing their existing platform, we were able to include exciting new features, making the website more engaging.
The site boasts:
CJ Lang has an incredible record across Scotland supporting independent retailers and the SPAR Scotland network of stores. Big Red gave the Marketing team guidance on producing a high-impact video for the 'hero' area of the home page. This allows CJ Lang to quickly demonstrate their capabilities in a short, 12-second ‘day in the life’ video. It highlights their connection to Scotland as a whole, and Dundee in particular.
The platform enables them to effectively showcase their incredible history we well as the amazing charity and community work they do. A more contemporary, forward-thinking look and feel has been achieved, whilst retaining the heritage that gives the business its unique place in the market.
Powerful Content Management Potential
CJ Lang & Son have already been posting regular news updates using the built-in news section, and we migrated their extensive archive of news articles to retain the strong SEO authority on the site. There are plenty of web pages giving great information about CJ Lang’s relationships with their partners and sponsorship relationship with the Scottish FA.
"The upgraded design of our corporate website was a significant and important project for us to deliver in 2020.
Big Red Digital were on hand to give us sound advice and to guide us every step of the way. We are always impressed with the speed of response whenever we ask for help or add to our extensive brief. Nothing is too much trouble for Steven and his team.
We’d thoroughly recommend Big Red Digital to any business looking to invest in their website. We are delighted with the results of both the corporate and consumer websites we launched within very tight timeframes, and we look forward to marketing them both with Big Red’s support."
- Richard Collins, Trading Director CJ Lang & Son and SPAR Scotland
It's been a pleasure to work with the team at CJ Lang & Son on this project and we look forward to the next 20 years!