Big Red Launches Site for Smart Red - Garment Management System
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Big Red Launches Site for Smart Red - Garment Management System

Category: Web Design
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Big Red Digital is excited to launch our latest new website, and this time it was for ourselves! For 5 years, we have proudly supported global brands with a bespoke platform dealing with the complexities of ordering uniform, workwear and PPE. We branded this platform Smart Red and proactively marketed this to large businesses, and uniform suppliers, worldwide. It proudly sat as part of the Big Red platform offering on our Big Red site, and generated a vast array of enquiries over the years.

Owing to the success of the platform, and the significant benefits it has provided to our clients, we knew the best way to continue its growth was to create a standalone brand, identity and website for Smart Red.

The process started, as it always does for our clients, with a recognisable logo. We wanted to keep the iconic Big Red colours of blue and red for consistency across our brands. In addition, we needed a logo that would catch the eye and translate across many mediums, including print, social media and digital marketing campaigns. We are delighted with the results!

We then began in earnest putting together a website that would inform and interest the target market for Smart Red. Best practise ensured our keyword research was thoroughly conducted, and our page plan allowed us to clearly outline the Smart Red platform, and its benefits, to our potential clients. You can see the clear benefits of the platform both for large companies here and here, as well as suppliers here. We also took the opportunity of launching the Smart Red App at the same time.

Interesting to note, as this is a ‘satellite’ site, some of the main administration areas are linked in with our own Big Red website. The vital news section and case studies modules are controlled from one admin area, where we can select which articles should be included on one or both sites.

We are about to launch a PPC campaign to fully promote the launch of the new website. We’d welcome all your thoughts, and happy to hear suggestions on what other content you’d like to see on the website.

If you are large employer of a uniformed workforce, or a uniform supplier looking to offer your clients an enhanced user experience, give our sales team at Big Red a call about our Smart Red platform. And if you need a platform that shows you in the best light, creates a consistent pipeline of enquiries and leads, then look no further!


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About The Author

As Big Red’s Sales Manager, my role is to ensure our clients see demonstrable results from their website and digital marketing strategies. I work closely with our clients to help establish specific targets for their online activity and translate this into sales/conversions.

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