Big Red Digital Launch Market-Leading Website for SPAR Scotland

Big Red Digital Launch Market-Leading Website for SPAR Scotland

Category: Web Design

Big Red Digital is delighted to launch not one, but two new websites for our long-standing client CJ Lang & Son. The business is Scotland's largest independent retailing and distribution company and is the regional distribution centre for SPAR Scotland. We are proud to showcase their updated corporate website and their new website for consumers SPAR Scotland.

SPAR Scotland Website Device Responsive

These websites represent a significant move for the business, who have been investing in their digital offering for their customers across Scotland, in this, the most unprecedented year. The overarching aim with both websites was to put customers, partners and suppliers at the forefront, giving them something to reward their loyalty. It was also vital that we started to collect and utilise customer data to help further expand the growth of the business and help with future marketing activities.

Big Red Business Platform

Both websites were designed and developed using the powerful Content Management System within our Big Red Business Platform. The team at CJ Lang & Son have been using this platform since its inception and find it easy to use, intuitive, and most importantly, adaptable. By expanding and developing their existing Big Red platform, our team was able to launch exciting new features that will provide a significant ROI for CJ Lang this year and ongoing.

SPAR Scotland

The new SPAR Scotland website is a truly customer-centric website for all SPAR Scotland customers. It launches with these industry-leading features:

• The ability to create a MySPAR account, rewarding the loyalty of all customers with unique vouchers for all registered shoppers. They can highlight favourite products, email themselves a shopping list with these items, enter competitions, and review products to increase the user-generated content and engagement on the site.

• An exclusive Ad Management system, giving SPAR Scotland the ability to create online offers or coordinate ad space alongside in-store promotions. This immediately gives SPAR Scotland an additional revenue source from the website.

CJ Lang & Son

The corporate website has many different audiences and is now the central place for independent retailers, suppliers, and press to gather to understand more about CJ Lang & Son. The updated website has been given a modern look whilst retaining the family links and heritage that gives the business its unique place in the market.

CJ Lang & Son Ltd Website

The site includes:

• An extensive Case Study section, demonstrating the key partnerships CJ Lang with local Scottish businesses.

• A Click and Collect service for trade customers making things easier to order and quicker to get on the shelves, especially under current Covid-19 restrictions.

• An in-depth Careers area where CJ Lang can attract local talent by advertising all available roles.

CJ Lang & Son co-ordinated the launch of these high-impact websites with their first virtual event, the SPAR Scotland 2020 Vision Tradeshow. We were thrilled to be asked to help showcase them throughout the day.

Colin McLean, CJ Lang & Son Ltd

Customer Testimonial

Colin McLean, CEO of CJ Lang & SPAR Scotland said,

"The development of our website platforms was a major initiative that we wanted to deliver during 2020. We wanted to work with a partner who would modernise the look and feel of our sites, whilst staying true to our history and heritage.

Having worked with the team at Big Red Digital for 20 years, it was an easy decision to ask them to support us in delivering this initiative. Working to incredibly tight timescales the team at Big Red steered us through an aggressive project milestone plan. This is only the beginning of our journey and along with Big Red, we’re excited to see where the next stage of our digital transformation takes us."

It's been a real pleasure to work with the team at CJ Lang & Son on this project and we look forward to supporting their marketing team on both powerful platforms moving forward.

Article Listing

About The Author

Hi, thanks for reading this article. I'm Big Red Digital's Managing Director and have been with the company since 2012. After starting my career in one of Glasgow's busiest advertising and design agencies, I made the natural shift to web design and digital marketing. I'm passionate about getting the very best results for our clients.

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