Category: Web Design

How do you define, far less value, expertise?

I like the old story, you’ll likely have heard it but it is still worth the telling, of the guy who bought a £1m machine to improve production and couldn’t get it to work properly. He hired a consultant who duly arrived, walked around the machine making notes and then picked up a 2kg mallet and gave it a solid whack. The machine started up to the delight of the owner.

The consultant then sent in the bill:

Repair of Widgomatic - £10,000

The machine owner hit the roof! Ten grand for a whack with a hammer! He sent an indignant email to the consultant who sent in a new invoice:

Whack with Hammer - £50

Expertise gained over 30 years to know where to whack it - £9,950

It’s a bit trite maybe, but it does illustrate the issue with expertise rather neatly.

Most web design companies will charge or quote by the hour. But as every experienced business person knows, it is not the hours you put in but what you put in the hours that count.

40 hours of time from someone just out of uni with 2 years’ experience and who can’t understand business processes (if only for the fact that they just cannot have the relevant experience) is worth a lot less in real terms than 10 hours from a team, such as we have here at Big Red, who have amassed collectively over 100 years of solid business expertise!

Meet our team here – and you’ll see that we have more than just hammers for hire. Because, as that other very wise saying goes: If the only tool in your box is a hammer, all your problems start to look like nails. If your web team only consists of web designers then they tend to look at the online world as a series of pretty images; not through the cold hard lens of business, or the wider landscape of digital marketing, or indeed the development focus needed to integrate what you have online with the software that runs your business. That is why our team has experienced people from all of these key areas.

Our core team have been working together in the IT sector since 1988 and have implemented Finance, ERP, CRM, all integrated into Web Solutions, throughout the world. There is not much that we haven’t seen before and we bring solid experience from a huge range of different industries to every project: from government agencies; wholesalers; retailers; manufacturers; healthcare; charity sector and many many more.

That hard-won experience translates into faster delivery of projects, better co-ordination and management, lower real costs (because we get it right first time!), and a relentless focus on results for you.

Contact us now to gain a measurable business advantage online.

The only thing we will help you hammer is your competition!

Contact Us Now

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About The Author

After 33 years of running my own IT businesses, I've seen trends come, go...and come back again. With each business I've been involved in, the focus has always been on building in value for my customers. I was honoured to receive an OBE for my services to Scottish business in 2018.

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