Ready to Whip Your Website Into Shape for 2019?
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Ready to Whip Your Website Into Shape for 2019?

Category: Web Design
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Whip Your Website Into Shape For 2019

It’s the start of a new year and talk has inevitably turned to shedding any extra weight we put on indulging too much at Christmas. Naturally businesses are also reviewing what dead weight to eliminate in preparation for 2019.

One thing that should never be seen as carrying extra weight is your website. We recently analysed thousands of websites across Scotland and found that there are still key areas that businesses are failing to capitalise on, and so had a few lbs to shift. The main culprits are;

Websites that aren't mobile responsive

Up to 66% of search traffic comes from mobile devices, so if your website is slow to load, uses tired old technology (such as Adobe Flash) or doesn’t appear properly on a smaller screen, you have been sluggish in responding to quick changes in technology. This will make key information such as your contact details and enquiry forms difficult or impossible to find, which will frustrate your customer and encourage them to go to your competition. 

 

Websites that don’t have current information

Businesses NEED to be flexible, therefore services are added and products are diversified over time. We discovered that companies don’t always have their updated offerings on their websites. This will mean that users searching for a particular product or service will not find you through Google. This makes you appear out of date to your customer base.

A news section that isn’t regularly updated

There is no clearer way to show people that you don’t care about what they think of you than having a news/blog on your website that isn’t up to date. Your news section is where you can showcase key achievements and developments and put more of a human aspect to your business. It also allows you to provide regular updates on your industry so you are seen as the leaders in your field. (On a side note, it also grows and strengthens your website, allowing Google more pages to index, making you more visible in searches, but that’s the subject of another post entirely!)


Ready To Get Started?

Whilst we don’t profess to be experts in the field of weight loss, we do know how to whip websites into shape! So to get rid of your dead weight, you need to update your approach using the good old fashioned method of changing your diet and exercising more:-

1. Diet – eliminate old content and images that are tired and dated, links that don’t work and old technology that is no longer supported

2. Exercise – keep your website active by providing relevant and interesting content for your clients to read, share case studies and encourage them to get in contact with you

Our Sales Manager Roisin is a website’s answer to a personal trainer – contact us today to start shedding those lbs and generating those lbs!

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About The Author

As Big Red’s Sales Manager, my role is to ensure our clients see demonstrable results from their website and digital marketing strategies. I work closely with our clients to help establish specific targets for their online activity and translate this into sales/conversions.

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