Category: Social MediaPublished: 15/03/2023
Social media marketing (SMM) is a form of digital marketing that utilises social media platforms to promote a product or service, increase brand awareness, engage with customers, and drive website traffic.
Social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok are commonly used for SMM. This typically involves creating and sharing content across social media networks, as well as engaging with users through comments, direct messaging, and other forms of activity. The content may include text, images, audio, videos, and more.
Social Media Marketing allows businesses to reach specific audiences at a relatively low cost compared to traditional marketing methods. It also offers the ability to target very specific audiences based on demographics, interests, and other factors. This sniper’s rifle approach serves to improve performance as campaigns are tracked and optimised.
1. Creating and sharing content that resonates with a specific audience.
2. Running paid ads to reach targeted demographics.
3. Social media contests and giveaways to be shared around to increase engagement and awareness.
4. Monitoring social media interactions to identify opportunities for engagement and improvement.
5. Influencer marketing, which involves having social media influencers endorse and promote products or services.
Of course, anyone can have a general presence and a voice on any social media platform - for free! However, when planned and managed properly, it is a powerful tool for businesses looking to build their brand, engage with customers, and drive more sales. And the rewards can be very substantial indeed.
As with all areas of marketing, ROI can vary depending on factors such as the industry (market size), audience size, competition, and more. However, here are some cold hard stats that demonstrate the real potential of SMM.
According to a survey by HubSpot, companies that actively blog and promote their blog posts on social media see 55% more website visitors and 97% more inbound links.
Social media platforms offer a unique opportunity to connect with a large and diverse audience. According to a survey by Sprout Social, 83% of consumers say they discover new products or services on social media, and 71% are more likely to recommend a brand to others if they have a positive social media experience.
A study by Hootsuite found that social media has a 100% higher lead-to-close rate than outbound marketing. Also, according to a survey by GlobalWebIndex, 54% of social browsers use social media to research products, and 71% of consumers who have had a positive experience with a brand on social media are more likely to make a purchase.
Social media advertising can be more cost-effective than traditional advertising methods. According to a study by WordStream, the average cost per click (CPC) for Facebook ads is $1.72 (£1.41), compared to $2.69 (£2.21) for Google Ads.
The above results demonstrate that SMM is a realistic revenue generator for many businesses. However, achieving great results takes planning, scheduling, maintenance, and continuous monitoring. To get it right, you need the right people and the right resources. That is where Big Red can help.
In consultation with you, we will develop a comprehensive strategy that takes a direct aim at your business goals and target audience. Our team of digital marketing experts are all experienced professionals. We do not outsource campaign work to third parties.
By partnering with us, you can focus on your core operations while we handle your social presence. It all starts with a quick, no-obligation chat. So, give us a call now, or should you prefer to deal face-to-face, contact us and arrange to pay us a visit at our Glasgow offices.
It’s good to be sociable.
Hi, thanks for reading this article. I'm Big Red Digital's Managing Director and have been with the company since 2012. After starting my career in one of Glasgow's busiest advertising and design agencies, I made the natural shift to web design and digital marketing. I'm passionate about getting the very best results for our clients.
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