Driving Traffic via Social Media - #TuesdayThoughts
Category: Social Media
Author: Big Red Digital
Published: 21/08/2018
Social media has many great
benefits and uses for business, but it should always have a primary goal too. Social
media can drive valuable traffic in to your website and the primary goal is to
make those visitors buy into your product or service. As great as social media
is for your digital strategy, it will rarely make money for your business by
itself. However, there is revenue to be
made through the valuable traffic it generates.

This journey starts on your
social media pages. Make sure that your website's URL is easy to find within
your page. Whether it is shown in the 'about' description or in a pinned post, ensure
that it is accessible for those who want to find it. Test the link yourself so
that you it works.
Consistently publishing
updates on your website's blog or news page will help drive traffic to your
website organically. Google loves finding new content to index, and sharing
links to these on your social pages can only help to increase traffic. In your
posts, you should give an insight into what the article is about; post
statistics reflected in the article to engage people, or ask a question to draw
people into what the article is about. Grab the attention quickly and get
people on to your website.
Sometimes people simply need
to be told what to do. This is why calls-to-action are very important. These
are statements such as ‘Contact us now’, ‘Click Here’ and ‘Find Out More’ which
tell your visitors exactly what you want them to do. These simple phrases could
be the difference between someone clicking through to your website or not
bothering. Make sure to try different calls-to-action to see which works best
for your audience. Also, bear in mind that different platforms and different
types of article will work better with specific audiences. Don’t be afraid to
run some tests until you find the best engagement.
Different business sectors
research and use different Social platforms. Not all companies require a
LinkedIn, Twitter, Facebook and Instagram. If you spread yourself too thin then
you won’t pay the necessary attention to each individual platform to fully
utilise it. Do some checks and find out where your target customers tend to
gather. By focusing your attention on the right platforms, you can drive
traffic more easily and spend less time on platforms where you’re just not
getting the results. Read our article on what platform works best for your
business to get a full understanding of the potential social media has for your
business before deciding.
Although one of the many
appeals of social media is that it is free, sometimes a small boost will do the
world of good. Advertising on social media is a simple and effective way to
increase traffic to your pages and website. With Facebook you can spend less
than £10 to 'boost' your post to a wider audience of people. And with social
ads you can be very specific with who you are targeting. This can include
positions, company sectors and geographical areas. If you are going to pay to
boost your social media posts, make sure that you are specifying who you want
them to reach so that you get the best results.
Social media is one of the
many ways you can drive traffic into your website. To find out about more
strategies, contact me here - 0141 771 7242
By Amy Carpenter
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