Big Red Digital Delivers SPAR Tradeshow App for CJ Lang

For the third year running, Big Red Digital has successfully developed and delivered a custom mobile app for SPAR Scotland’s annual Tradeshow event. Expertly run by CJ Lang, this prestigious event, held every September in Aviemore, brings together over 200 key suppliers with independent and SPAR-branded stores across Scotland.

The Trade Show

CJ Lang's annual Trade Show is a cornerstone event in the retail calendar, offering a platform for suppliers to showcase their brands and product ranges. The growing group of independent retailers associated with CJ Lang & Sons, along with store managers and representatives from SPAR UK and SPAR International, attend this event to stay updated on the latest industry trends and offerings.

The App: Enhancing the Trade Show Experience

To streamline the event experience for attendees, Big Red Digital developed a comprehensive iOS and Android app. The application served as a digital guide, providing users with essential information and features to navigate the trade show efficiently.

Key Features:

• Detailed Agenda: The app clearly laid out the day's schedule, including key timings for various activities and events.
• Event Information: Attendees could access important details about awards, raffle prizes and even menus directly through the app.
• Interactive Plan & Exhibitor Search: One of the app's standout features is an interactive floorplan and a fully searchable exhibitor list. This allowed attendees to quickly identify which Suppliers they wished to visit, maximizing their time at the show
• Revenue Generation: The app included dedicated advertising space, enabling CJ Lang to generate sponsorship revenue by selling space to key supply partners.

The Impact

By developing this custom app, Big Red Digital has helped CJ Lang enhance the overall experience of their annual trade show. The app's user-friendly interface and practical features have made it easier for attendees to navigate the event, connect with suppliers, and stay informed about the day's proceedings.

SPAR Scotland’s head of Marketing, Paula Middleton said, “The Tradeshow App allows us to communicate with hundreds of delegates pre event. This makes it a really useful communications tool in terms of pushing out important information about the event.  

We’ve worked with the team at Big Red Digital for several years now on many digital based projects, the creation and development of our Tradeshow App is another important step in our digital journey as a company.”

The long-established partnership between Big Red Digital and CJ Lang extends back over 25-years. The relationship between our businesses demonstrates the success and value of an ongoing investment in digital solutions. As the retail landscape continues to evolve, embracing technology to enhance events like these trade shows becomes increasingly important.

We look forward to continuing our collaboration with CJ Lang and supporting their future endeavours with innovative digital solutions. Keep an eye out for our next app launch!