Every small business owner knows that winning new business and new customers is a big challenge. The amount of sheer effort it takes to generate enquiries should never be underestimated.

The Internet has been a tremendous boost as it allows small companies to compete on a level playing field on the World Wide Web – however many do not know what it takes to do the basics well enough to make a difference.

Getting More Website Enquiries

Usually, the first action is to get a basic “brochure” style website with a few pictures, words and a contact page. Many small companies think that is enough. It never is, unless you ALREADY have regular customers who  know about your company.  To attract and win NEW business customers you need a great website but you also have to market it properly.

Small companies need to ensure their websites do the following very well to generate revenue: -

Be Fast to Load – You lose 13% of visitors for every second it takes to load. In only 5 seconds you can lose 65%!  Click here to test your website speed

Be Mobile Responsive – In 2016, approximately 50% of browsing is now carried out on Mobile Devices, if your website is not Mobile Ready – you will lose half of your audience within seconds of them landing on your page. This is known as ‘bouncing'. Free Mobile Responsive Test Service

Be Engaging – Your website should have clear messages about what you sell/offer/do as a business and the geographical areas in which you do it. Eg: “Big Red is West of Scotland’s leading digital Marketing Agency for Small Businesses”

Have Clear and Compelling Calls to Action on EVERY page! - Don’t make people have to search to find your enquiry page, make it accessible everywhere on your website.

Share Your Customer Feedback – “I am delighted with my Big Red Digital Website. Blogging is so easy and I am getting more and more enquiries”

Share! Share! Share! – Publish new articles and pages and share them on Social Media like Facebook, Twitter, Instagram and so on. (Hint: Big Red makes this task extremely easy: Watch the video)

Ensure Your Company Site Ranks Highly on Google – This can be achieved with targeted Pay Per Click Advertising and Search Engine Optimisation support.

Focus on your strengths

You are expert in your business, you probably have other partners you rely on like an accountant, a bank, a garage to service your car, a printer – it is the same with digital marketing. Make sure you maximise your Website potential by choosing the right Digital Agency.

To find out more, contact Big Red Digital.