How Inbound Web Marketing Attracts More Sales

How Inbound Web Marketing Attracts More Sales

Category: General

Nobody knows your business or organisation better than you do.  

You’ve probably worked in your organisation for several years, so your knowledge and experience are very likely to be invaluable to the business. You know how the place works, how it ticks and what it needs to succeed.

High on any company’s agenda is usually: “How do we generate more sales leads?”

To attract more enquiries, there is nothing more powerful or more cost effective than Inbound Digital Marketing campaigns – gaining enquiries via your Website. 

Demand Metric reports that content marketing generates 3 times as many leads as traditional outbound marketing (phoning, emails and letters), but costs 62% less!  This makes Inbound Marketing approximately SIX TIMES more effective than traditional methods.

So how do you tap into this highly effective lead generation machine that we call Inbound Marketing?

Well, any successful Inbound Marketing ensures that potential customers find your company online when they are looking to buy a product or service that you sell.

This involves all of, or a winning combination of, the following strategies:

Getting more traffic to your website (SEO)
SEO stands for Search Engine Optimisation – The most popular search engines are Google, Bing, Yahoo, AOL and however there are others. Google has, by far, the Lion’s share of the Search Engine marketplace.  So much so that many people just say “I’ll Google it” when searching online. So optimising your website for Search Engines means that your website ranks highly, ideally on the first page of Google etc.  

Regularly publishing valuable content (blogging/content marketing)
So how it this achieved? Google likes to see regular online activity on your website and may rank you higher as a result. Google looks for ‘ Relevant Content  ’ such as news articles (blogs), customer feedback, case studies etc.  One of the most important things to do is to publish articles (like this one) on your website – giving useful information that may be shared on Social Media (eg Facebook).

Big Red provides a very easy way to blog which is built in to our Content Management System

Setting up your website to Convert
Converting visitors to your website into enquiries for your sales team is vital. Otherwise all of your efforts to attract more visitors will have been wasted. Your website needs to load quickly as you can lose approximately 13% of visitors for every second your website takes to load. Also about half of all people browsing do so on mobile devices so your site needs to be Mobile ready. You can test any website here using Google's speed test tool: >>> Speed Test Your Website

Once your website is loaded, it should be easy to navigate, have professional design, compelling content, outline benefits and make it simple for users to send enquiries to your sales team.  The FIRST RULE of selling on line is “Make it easy for the customer to buy”. Two examples of websites that excel at this are at Amazon and Great websites that deliver what the user wants and CONVERTS visits into sales or enquiries. 

Paid Advertising (Google Ads, Social Media ads)
Ranking highly on Google using SEO is highly rewarding, however it can take many months to creep up the results pages, however it is very powerful and well worth the effort and perseverance as the rewards can he long lasting and substantial.  However, you can rank on the first page and get instant traffic with Paid Advertising or Pay Per Click (PPC). 

Goggle AdWords is a great example: Other PPC outlets are available of course, but tread warily!  It is so very easy to mis-manage and end up spending lots of money on ‘Clicks’ (that can cost £1 to £50 for each click!) and here at Big Red we’ve talked to many companies who have spent considerable sums for very little gain.  DIY Pay Per Click campaign planning is not for the faint hearted or inexperienced. Only gamble on games you know how to play.

Social Media Marketing (SMM) 
This simply means marketing on Social Media such as Facebook, Twitter, Linked-In, Google+, Instagram etc.  Ready good Content Management Systems will allow you to feed updates to Social Media sites so that your article is shared and spread across a much wider audience, making your business much more visible online. The more people that discuss and share links to your site, the higher you may rank on Google.

Another highly effective way of communicating with a far wider audience is to send out emailers. Professionally produced HTML emails can contain eye-catching images, buttons, hyperlinks and even animation. You stand a much better chance of engaging with potential customers using eMarketing, and by using an eMarketing tool such as MailChimp you can easily handle subscriptions and track results.

If you find all of the above rather daunting then by working with a Digital Agency, your company can achieve great results with higher Google rankings and effective Social Media marketing campaigns that attract more and more sales leads. 

Get a Digital Marketing Company in Your Sales Team!
Your chosen Digital Agency should become part of your sales and marketing team to maximise results. After all it is a particular skill set that many companies need but find it hard to get right.

“Our company has its own Digital Marketing Department.  It is just that Big Red runs it for us” - (Coralinn Private Equity Investors)

So if your organisation needs more inbound web leads and strong Inbound Marketing Strategy then email Big Red and we’ll happily discuss how we can work together to ensure dramatically increased Inbound Leads can be achieved for your company.

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