Category: GeneralPublished: 08/07/2016
Nobody knows your business or organisation better than you do.
You’ve probably worked in your organisation for several years, so your knowledge and experience are very likely to be invaluable to the business. You know how the place works, how it ticks and what it needs to succeed.
High on any company’s agenda is usually: “How do we generate more sales leads?”
To attract more enquiries, there is nothing more powerful or more cost effective than Inbound Digital Marketing campaigns – gaining enquiries via your Website.
Demand Metric reports that content marketing generates 3 times as many leads as traditional outbound marketing (phoning, emails and letters), but costs 62% less! This makes Inbound Marketing approximately SIX TIMES more effective than traditional methods.
So how do you tap into this highly effective lead generation machine that we call Inbound Marketing?
Well, any successful Inbound Marketing ensures that potential customers find your company online when they are looking to buy a product or service that you sell.
This involves all of, or a winning combination of, the following strategies:
Big Red provides a very easy way to blog which is built in to our Content Management System.
Once your website is loaded, it should be easy to navigate, have professional design, compelling content, outline benefits and make it simple for users to send enquiries to your sales team. The FIRST RULE of selling on line is “Make it easy for the customer to buy”. Two examples of websites that excel at this are at Amazon and Booking.com. Great websites that deliver what the user wants and CONVERTS visits into sales or enquiries.
Goggle AdWords is a great example: https://www.google.co.uk/adwords/. Other PPC outlets are available of course, but tread warily! It is so very easy to mis-manage and end up spending lots of money on ‘Clicks’ (that can cost £1 to £50 for each click!) and here at Big Red we’ve talked to many companies who have spent considerable sums for very little gain. DIY Pay Per Click campaign planning is not for the faint hearted or inexperienced. Only gamble on games you know how to play.
If you find all of the above rather daunting then by working with a Digital Agency, your company can achieve great results with higher Google rankings and effective Social Media marketing campaigns that attract more and more sales leads.
“Our company has its own Digital Marketing Department. It is just that Big Red runs it for us” - (Coralinn Private Equity Investors)
So if your organisation needs more inbound web leads and strong Inbound Marketing Strategy then email Big Red and we’ll happily discuss how we can work together to ensure dramatically increased Inbound Leads can be achieved for your company.
Your email was successfully sent! We'll get back to you shortly.
I consent to having Big Red Digital collect the above details.