Blogging For Businesses Made Simple

Your Big Red blog will help inspire you to be heard online.

Beginning and maintaining a blog (or a news section) on your company website can be a daunting prospect for many small to medium sized businesses. Before you even begin to consider the benefits, you will inevitably as yourself the following:

- Who will write the articles?

- Who will read them?

- How regularly should I publish?

- How difficult will it be to publish them?

Let's break these down one by one:

Who Will Write The Articles?

A valid question. Your team is already very busy with their everyday tasks and you don't want to compromise production, or overload anyone with even more work. In cases like this, you should look to ask a number of people to contribute articles on a less regular basis. For example, if you ask 4 members of staff to contribute an article every 4 weeks, this would enable you to release relevant new information every week. Having more than one author at your disposal, perhaps from different departments, will actually help you to produce content a wider range of subjects that relate to different aspects your business or services.

On the other hand, you may just have someone in mind who has in an in depth knowledge and who loves to talk. Someone was just born to blog! 

Alternatively, employ a reputable digital marketing agency will be able to research, write and publish articles on your behalf as part of a content marketing campaign - may we suggest you speak to Big Red?

Who Will Read Them?

This question can help to shape what your article subjects will be. Here are some examples of who may be interested in what your business has to say online:

- Existing customers interested in keeping up to date with your services or products

- Potential customers checking your website will be encouraged to see that you are an active business who publish regular, helpful updates for customers

- Search engines, such as Google, can index and present your articles forever (or as long as you keep them online) once they are  published. The more you published, the more potentially steady traffic you will continue to attract. 

- Social media followers can be alerted whenever a new article is published. A properly published page with a link back to your website (where you can actively sell to them)

How Regularly Should I Publish?

In terms of attracting more traffic and potential customers, then the more the better. However, you need to set this initially at a level that you and your author(s) are comfortable with. 

How difficult will it be to publish them?

The more user friendly your publishing platform is, the more comfortable the blogger will be! The Big Red Business Platform makes it simple and intuitive. Take a look at the short demo video below to see why we have customers (and staff) who have taken to blogging like ducks to water...

Ready To Get Started?

If you're reading this article then you already have a head start on discovering the benefits of blogging. Big Red can provide you with the right platform and the inspiration to get you going.

Contact us now.