Category: GeneralPublished: 13/06/2016
To succeed on the Internet, you need a website that is really well designed to convert visitors to prospects. When visitors land on your web page, the calls to action need to be clear and compelling to convert those visitors to enquirers. But first you need to attract relevant traffic to rank your website highly for key words and phrases, or your attractive website will languish far behind the curve out of site on Google’s search lists.
A company that isn’t producing good results and delivering a good Return on Investment (ROI) from their website is missing out on business opportunities they really should be winning. Let’s be clear, your potential customers are currently already looking for what you sell by searching on the Internet. They may be doing so right now as you read this article. They will search either on a PC, laptop, tablet or mobile device, keying in certain KEY PHRASES to find what they are looking for.
SEO or Search Engine Optimisation simply means that you should do what you need to do to rank highly on Google. There are two ways to do this: Organic Searches and Pay Per Click.
Google send software 'robots' out to all websites to see “what the buzz is, who is being talked about the most” on these key words and then they churn the numbers and rank you accordingly. So you should be getting two or three articles out per week, publishing them and sharing them on social media. High rankings on Organic Searches is the most powerful way to build an online reputation and sales.
Whereas people using the Internet are ACTIVELY SEEKING what you offer – so it makes complete business sense to ENSURE you are being found. Your company’s online reputation depends on it.
For more information, contact Big Red
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