Google Hates Press Releases

Google Hates Press Releases

Category: General

According to most “expert” sources on the web, Google's latest updates (Penguin, Panda, Hummingbird) mean the end of all things when it comes to PR. The press release is dead…or so they said.

However, Google recently filed a patent that details how brand mentions and implied links can contribute to ranking authority on your website: the more authority you have the better you will rank on the search results.

What's an Implied Link?

Let’s say the Times, or any other newspaper/media outlet, writes an article about your company but doesn't link to you (this happens a lot). By using contextual analysis, Google now gives you credit for this "implied link" although no link is included in the article. This is the very nature of good PR; getting the word out rather than focusing on inbound links.

In reality, Google hates press releases that exist solely for the sake of SEO, stuffed with keywords and posted on free and low-cost press release sites.

Google likes media attention. They like unique, well-written articles based on press releases issued over reputable press release sites.

A common sense move by Google and one that you should include in your overall web strategy.

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