Could Your Website Be Your Next Sales Hire?
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Could Your Website Be Your Next Sales Hire?

Category: General

Digital Sales Funnel

My background is in sales recruitment. It was my job to understand the importance, and difficulty, in hiring good sales talent. Often when people are looking to add to their sales team it is for one of two reasons – 1) to replace an outgoing sales person, who is moving on, retiring or was forced to leave due to poor performance or 2) growth of the business means that more sales are required to continue this required growth.

Often therefore there is an urgency in hiring someone quickly, because vital sales activity is not being performed when the sales team is not at full capacity. What I’ve noticed is that it’s the building blocks of sales namely lead generation, lead nurturing and creating the initial enquiries that fall by the way side when sales teams aren’t full. This is potentially sustainable in the short term, but can have a significant impact on pipeline generation if the start of the pipeline isn’t being filled over a longer period of time.  

Sales is a vital role in a business. It’s the engine behind growth and sustainability. It is also one of, if not the most, difficult positions to fill. Back in my recruitment days, the main challenges my clients faced when hiring good sales talent were:-

1. It is incredibly time consuming to find, interview and onboard new sales people.

2. It is an expensive process to recruit someone, especially if you take into account the ‘opportunity lost’ cost, i.e. the potential sales you miss out on in the time it takes to fill the role.

3. No matter the background of the person, and their attitude, there are no guarantees of success in hiring. Therefore you may be shelling out again for recruitment fees, salaries, pensions etc, without seeing a return on your initial hire.

It is difficult to mitigate these circumstances for businesses. But what if there was a way?

When I joined Big Red Digital, I immediately saw parallels between my old role and this one. When we work with clients, we provide the following services –

- Generate leads
- Identify prospects
- Create (new) revenue streams
- Close sales
- Interact with clients
- Nurture relationships
- Delivering ROI on sales overheads
- Take the unknown out of the sales and marketing processes

We also take away the need for a salary, commission, expensive company cars, national insurance contributions, pension contributions, recruitment fees and the uncertainty in hiring sales people.

It just so happens, we do it by designing and developing websites. Then marketing those websites to the right target audience. Then measuring the results of those activities with our clients to ensure we are delivering exceptional returns to them.

For us, it starts with a conversation – we understand the sales outcomes you’re looking for and then help design and develop our software around you.

If you want to hire a reliable, revenue producing website, contact me today to get recruitment process started.  

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About The Author

As Big Red’s Sales Manager, my role is to ensure our clients see demonstrable results from their website and digital marketing strategies. I work closely with our clients to help establish specific targets for their online activity and translate this into sales/conversions.

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