Pisces Land More Business with Big Red
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Pisces Land More Business with Big Red

Category: General
Author: Big Red Digital
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The Pisces Group has become one of the most trusted names in Los Cabos, Mexico in sportfishing, luxury yacht charters and sales, real estate, foreign investments and nautical activities.

They have been running sportfishing trips in the waters around Cabo San Lucas for over 30 years and boast an unrivaled fleet of cruisers which set sail at the break of day in hot pursuit of Striped Marlin, Dorado, Tuna and many other sought after fruits of the sea.

When Big Red recently took on the contract as marketing and IT support for the whole Pisces group, our first task was to completely redesign and re-work their sportfishing website.

Big Red's Marketing and Software capabilities worked together to great effect, combining a fully administrable CMS website with a new booking and administration back office - all packaged together on the Big Red Business Platform.

The resulting solution is not only a website that pushes Pisces even further ahead of their competitors in Cabo, but one that has streamlined their online booking system and cut internal admin down immeasurably.

Tracy Eherenberg, owner of Pisces said of the new platform:

"What started as a separate booking system to replace our diary now runs the entire business! Thanks to the recent work Big Red have done on our website, customers can easily choose a cruiser and a selection of dates and go straight to booking much more smoothly though the integrated booking system. It's packed with features that help users and sell our product really effectively. For example, if a boat the customer selected isn't available it's no problem because the website recommends other boats in same class and price range that are. Our staff can login to the administration area and see exactly where we are with bookings. Despite Pisces being placed in the very farthest tip of Mexico, the service we get from the Big Red team is second to none.”

SEO Set Up to Maintain Rankings

One of the challenges we faced on launching the new site was to maintain the impressive levels of traffic that the previous one attracted. We had to ensure that no loss of rankings occurred across a number of key words that Pisces are regularly found for. A full SEO set up was carried out prior to launch and server redirects were carefully set up from old pages to new. In the following days the new pages were indexed by the search engines, no loss of traffic occurred during the switch and in some cases the new pages are performing much better than their predecessor. To see for yourself, do a quick search on Google.com for 'Cabo Fishing Report' and see who comes up first.

If you would like to check out the finished product visit the Pisces Sportfishing website now, be careful though, you might just find yourself getting hooked into booking the fishing trip of a lifetime!

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