What is Organic SEO & is it Still Relevant in 2023?

What is “Organic” SEO, and is it Really Still Relevant in 2023?

Category: Digital Marketing

Organic SEO (Search Engine Optimisation) is more relevant than ever in 2023 - and it will remain so for the foreseeable future. There have been many changes in search engine robots, algorithms, and technology over the years, but the key principles of SEO remain the same.

Organic SEO involves optimising a website's content, structure, and performance to improve its visibility and ranking on search engine results pages (SERPs). This can be achieved through various strategies, such as keyword research, on-page optimisation, link building, and content generation.

Why it's called “Organic” SEO

"Organic" SEO refers to a natural process of improving visibility and rankings on search engines without using paid advertising. It is a much more sustainable process. Unlike paid search ads or pay-per-click (PPC) campaigns, which can be effective but require ongoing investment, organic SEO is focused on improving the quality and relevance of a website's content and structure to attract organic traffic from search engines.

Organic SEO promotes the importance of high-quality, relevant, and valuable content that appeals to both users and search engines. It includes working on the website's functionality, content, and meta tags to help search engines understand the purpose and relevance of each page.

It may also involve building high-quality backlinks and improving website usability and accessibility, all of which contribute to a website's ranking power. Organic SEO takes sustained time and effort but generates long-lasting results and delivers a high return on investment (ROI) over time.

How we can help your business with Organic SEO

Conducting a website & marketing audit

Our Digital Marketing experts will conduct a comprehensive website and marketing audit to check current performance and to identify any technical issues that may be adversely affecting your website's rankings. This may include identifying broken links, duplicate content, optimising site speed, and improving website structure. We will also take an overview of any current marketing activity you are undertaking and identify and assess your competitors.

Keyword research

Comprehensive keyword research will be carried out to identify the most relevant and valuable keywords for the business's industry, products, or services. This helps to optimise existing and new content to include those keywords and improve search rankings.

On-page optimisation

A digital marketing agency can optimise the website's content, meta tags, and images to ensure they are relevant and optimised for search engines. This can help search engines better understand the purpose and relevance of each page on the website.

Content creation

A digital marketing agency can help businesses create high-quality, relevant, and engaging content. Content marketing helps companies to establish themselves as industry experts, expand their brand reach, and improve their website's visibility.

Ready to take things to the next level?

Big Red Digital can help. Contact us now to learn more and take the first step towards improving those rankings. We’re waiting to hear from you.

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About The Author

Hi, thanks for reading this article. I'm Big Red Digital's Managing Director and have been with the company since 2012. After starting my career in one of Glasgow's busiest advertising and design agencies, I made the natural shift to web design and digital marketing. I'm passionate about getting the very best results for our clients.

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