Category: Digital MarketingPublished: 10/07/2020
At the beginning of lockdown, we posted the main tips to help start, or boost, your business's digital marketing. As lockdown continues to ease, people return from furlough, and industries open again, it's not too late to start implementing some of these key strategies.
First and foremost, it's vital that you invest in your digital presence now. Lockdown is easing, but public confidence is likely to remain low. It is in your customers’ interests to have an online system they can order or enquire through, on top of any existing face to face options you may have.
Secondly, it’s vital that you stand out online. How do you do that? Well, the most effective way is to invest in your rankings on search engines such as Google. The quickest way to get to page one of Google is by employing a high-impact PPC Campaign. These adverts will appear before non-paid searches in the listings, and will stand out to users across all devices.
You don’t need to commit to an advertising campaign to rank highly search engines, and across other digital platforms including social media. There are good habits you can get into now that will help you immediately and will pay dividends for years to come.
Writing blogs, or news articles, is still one of the most important elements of digital marketing that you can employ. We go into detail here but in essence it drives traffic, it increases your search engine rankings and it allows you to talk to your audience directly. This is one of the most cost-effective ways of marketing your business digitally, and only requires you to dedicate the time to it weekly.
If you need help on exactly what and how to write, read our article here to give you a full breakdown to help get you started.
> Read The Full Article
You may have heard of ‘content creation’ before, but do you understand what it means? And why it’s paramount to increasing your digital impact? We talk about it in detail here but in essence ‘content’ drives your customers to your social media channels and/or website. The more often they visit you, hear about you, and see interesting content from you, the more likely they are to buy from you.
Start generating your own content. And make it work for you – the more channels you’re on, the more exposure you’ll have to a wider audience. You might need to change the same piece of content to fit different channels, but this small effort will give you big returns.
A specific type of ‘content’ that is incredibly powerful is case studies. Case studies allow you to tell a story, showing your prospective customers how you work, and how your products or solutions have helped others. Pictures tell 1000 words – and video is even better, so start regularly generating case studies which you can publish on your website.
Doing this will not only help support any new business you’re trying to win, but will also give you a different reason to speak to your existing customers during these difficult times.
If you’re starting out on your digital marketing journey, these tips should be enough to get you started! If you’ve been following this advice, get creative with your approach! If you’re not as active as you feel you should be on social media platforms, use this time to build a following. Do something differently – is there a new sales channel you’ve not engaged with before? Could you do more through your website?
Getting creative will differ for every business, but the process behind getting more sales online is tried and tested at Big Red Digital. If you need support in driving more business through your website, social media channels and need to see a significant ROI on your marketing spend, now is the time to speak to us to see how we can help.
Call our office on 0141 771 7242 or email us here.
As Big Red’s Sales Manager, my role is to ensure our clients see demonstrable results from their website and digital marketing strategies. I work closely with our clients to help establish specific targets for their online activity and translate this into sales/conversions.
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