Focus On Squad Management Platform

Focus On Squad Management Platform

Category: Development

Squad Management Software Platform - multi sport image

At Big Red Digital, we have been working with a number of sports clubs to develop a bespoke website platform that makes it really easy and affordable for them to engage fans, recruit new players and staff and, more importantly, generate revenue. The full-service platform enables clubs to retain full control of their stats, publish tables and fixtures, without paying external subscription fees.

We want to go into detail about some of the main features of the platform that allow clubs to take full advantage of its functionality. As standard, below are the main areas involved in the platform:

Multiple Team Display

The Squad Management Platform allows you to easily display multiple teams within the club directly on your website. Listing and updating first teams, academy teams, amateurs and juniors is all controlled through one easy-to-manage interface. It's also really easy to manage how SEO friendly the published pages are, and this can help get the exposure you need.

Players Stats

Another key element to the Squad Management Platform is the ability to display all the key stats for each player and team. These can include:

Goals scored

Number of appearances

Date signed

Clean sheets

Games won

And many more! In fact we can tailor things specifically to suit your club - no matter what your sport is.

Fixtures & Ticketing

In one easy to manage area, you can display all home and away fixtures, for each team you have in your entire squad, to allow your support to follow you. This will help fans organise their travel plans in advance. You can add any relevant information to the fixture list, including match programmes and other timetables, ensuring it’s fully up to date. 

There is also the opportunity to sell tickets to games and events, without paying commission on each sale!


Manage and control the display of all results and tables, without paying expensive subscription feed fees! Link this to each team, and all competitions/leagues that you compete in, so you and your fans always know what you’re working towards.

CMS & News Section

Squad Management is built upon our custom-built Big Red Platform, meaning as standard it offers a full-service Content Management System (CMS). This means you can publish as many media-rich pages and content as you wish, without restriction, giving you full control of the look and feel of your website.

You will also have an in-built News section where you can keep fans up to date every step of the way.

And it’s all fully supported by our UK based User Support team, meaning you can focus your mind on your game.

There are additional features we can work in to the platform for those clubs who are looking to generate extra revenue and engagement, possibly for the first time!


Get more exposure with your fans wearing your merch! With a built-in online store, you can sell your club’s merchandise direct, and make it easy and accessible to generate vital revenue for your club. 

Events Management

Events and functions are a great source of funding for all sports clubs of all sizes, and through the easy to use events area, you can create an event, publish tickets and manage attendees - all through your website. Maybe you have a stadium, studio or rooms that you can hire out for functions? Now you can manage availability, ticketing, location, sponsorship and publicity to maximise the assets that your club has.

Fan Zone

Create maximum fan engagement with a ‘Fan Zone’ – an area where all users can participate, share ideas, ask questions and generally communicate all through the website. Need something you can’t see listed? We’ll develop it for you!

See it in action

Proudly supporting Scotland’s first professional women's football team, Celtic FC Women, Big Red Digital launched their custom built website this year - fittingly on International Women’s Day. Celtic Women wanted their own website to better promote themselves, and more widely women’s football in Scotland. But they also want to do this whilst retaining full control over content. Launched with all fixtures, teams, players' stats and an extensive news section, Celtic are delighted with what’s been achieved to date and the women's squad are going from strength to strength!

Commercial Director of Celtic FC, Adrian Filby said, “Big Red Digital have shown real passion in creating a superb website for the Women’s team that showcases the players and the Academy. We look forward to working with Big Red Digital in the coming years to support the development and growth of this new platform and build on this fantastic resource for the Club and fans."

Check it out here.

To find out more about the Squad Management Platform, and what it can do for your team, click here.  


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About The Author

As Big Red’s Sales Manager, my role is to ensure our clients see demonstrable results from their website and digital marketing strategies. I work closely with our clients to help establish specific targets for their online activity and translate this into sales/conversions.

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