5 Step DIY Website Check-up For Beginners
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5 Step DIY Website Check-up For Beginners

Category: Content Marketing
Author: Big Red Digital

When you commission your first website, you’d be forgiven for thinking that hitting the “publish” button means “job done”. In fact, a good website is a website that evolves as the world of web is evolving and more importantly as your business evolves. The problem is that many web designers/developers see their job as being complete when they publish a client’s website. And at Big Red Digital we think that’s a real shame.

In actual fact, the creation and publication of your website is just the start of your online journey. That’s why we accompany our clients every step of the way. It’s essential that you include your web presence in your regular business reviews and that’s what we encourage our clients to do.

Website Check Graphic

Give your site a quick DIY check-up

1. Page load speed

When people are searching for a solution online, they’re generally pressed for time, feeling anxious or both. What this means is that when they click on your link they need to see the best you have to offer in super-fast time. While high quality images, videos and other fancy visuals add to the appeal of your website, waiting an eternity for them to load means that visitors could lose interest.

Find out how your website measures up vy using this free Page Speed Tool from Google.

2. The landing page

It’s essential when people land on your website that they get what they’re looking for. This is why the images and text you put on the first screen people see, or above the fold as it’s often called are so important. This part of your website is arguably the most valuable real estate you have online. Consider how this looks and sounds to your potential customers and use it wisely.

3. Clear communication

Think about the way you search yourself. When looking for a solution, you’re generally running at 100 miles an hour, distracted and you want a solution. You want it fast and you don’t want to have to think too hard or too deeply about it. That’s why it’s essential to use clear, easy to understand language that leaves your site visitor in no doubt that they’ve finally found the right solution.

4. Easy to contact

Have you ever been on a website where you found exactly the solution you’d been searching for but then couldn’t find what you had to do to get in touch or to buy? This is a really common mistake that people make online. It’s well worth reviewing your website and checking that it’s crystal clear what people need to do if they want to buy/book or get in touch with you. Otherwise all the effort you’ve put in could be wasted.

5. Mobile friendly

And last but by no means least, it’s essential that you make sure your website is mobile friendly. Any regular reader of our blog will know that we recently published an article about the need for mobile responsiveness both from a user and from a search engine point of view. Today, more and more people, from every age group are searching while on the move. So it’s important that you don’t miss out on the opportunities that brings by having a website that’s made for desktops only.

Let's Talk

If you're just getting started online, we hope you’ve found our DIY website check-up list useful. However, if you need some assistance in taking things to the next level – please get in touch. By contacting Big Red Digital you're already taking a giant leap towards the web presence you deserve.

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