Building a Successful Content Marketing Strategy - #WednesdayWisdom

‘Content is king’. I know it sounds cheesy, but it’s true. Producing quality content for your website will completely change the way it is viewed by both potential and existing consumers. Most businesses know the importance of content but, for most, building up a strategy can seem overwhelming and this can result in a lack of progress. Fortunately, we can help.

Previous Content 

Before you start to build up any sort of new content marketing strategy, it is important to look at any previous content you have produced and the success or failures it has produced. If you have a certain topic that did particularly well via your social media platforms or on your website, then be sure to see if there are any other ways you can expand upon this. It was successful, and for good reason, so don’t pass up on any opportunities to replicate this. Similarly, if you have a subject that may have received negative feedback, or just none at all, think about why this may have been. Ensure that what you are producing content for is relevant to your followers and can provide them with helpful, appropriate knowledge.

Current Affairs 

Current affairs are a great place to start when looking to produce content as majority of your audience will take interest in viral news. Rather than just quote the news article, offer an expert view into what the article is about and how the information could be helpful to your target audience.

Passion

What will speak most effectively to your audience will be your passion and authenticity. If you create content around what you know, and what interests you, then this will naturally speak to your followers and entice them in. Using your knowledge as inspiration for your content is a great way to draw in potential customers to your website, where you can convert them into a valuable lead.

Want to learn more about developing a content marketing strategy? Contact me here - advice is free!