Benefits Of Content Marketing – #WednesdayWisdom
Category: Content Marketing
If you want to be found online, your website needs to be a constantly evolving and expanding entity. In order to succeed, you need to be source of valuable knowledge within your industry – a trusted source. As with all Digital Marketing, the goal of any content marketing campaign is to attract more users to your website. This in turn, will drive more revenue for your business.
Why you should be publishing relevant content on your website... regularly!
More content – more to index
It stands to reason that the more useful information you publish on your website, the more pages Google can index and present to people in their search listings. As your website grows, so does your digital impact.
Higher keyword density
If you have properly researched what your best key words are, you can include more of them in your articles. You can also target more than one keyword for any particular product or service. Blog articles, such as this one, are an excellent opportunity to use so-called 'long-tail' (less competitive) keywords and phrases. You can include some search terms that aren't necessarily the big ticket, competitive ones (short-tail keywords). When used wisely, long-tail search terms will build a steady stream of visitors to your site.
More social traffic
Successful website management platforms such as the Big Red Business Platform will publish articles with specific social media friendly tags in place. You won't even see them, but they're there. This means that when a link to your article is copied into a social media post or tweet, the article title, image and description are picked up accurately. It gives people a taste of the article and makes them more likely to click through to your site to read it.
Better brand recognition
More content produces a much wider brand recognition and helps to build your online audience. Furthermore, if you continue to publish great content it will also add more value to the loyalty already shown by your existing customers. You can even include them in your articles as shining examples of your success, adding links to their website.
Content marketing is for everyone
When it comes to content marketing, it's not limited to company size or sector. Any business can use content marketing as a successful part of their digital strategy. There is no reason why you can't speak for your industry and have your say. There are people out there who want to hear from you.
More chances to convert
In any content marketing campaign, you will always be writing about the most important thing – ie, you and your business. However, in order to engage your readers, you need to include helpful and insightful information that makes a difference to them. It's not all about you, you know! If you take this into account, you can include a call to action in your articles, as well as social media buttons, that make it easy for people to share your articles with others.
Here comes the Call To Action Part
If you'd like to work with Big Red on your web content strategy, you can find out more about it here, or you can give us a quick call on 0141 771 7242.
We hope you've found this article useful, if you have, feel free to share it with someone you know using the share buttons provided – they'll thank you for it, and so will we.
By Steven Blood