Digital Marketing | Be The Best | Be Liked
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#BeLiked

Publish reviews and testimonials from happy customers and encourage them to share it on social media. If a problem arises, fix it for free immediately!

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Nothing sells like a happy customer. 

Client testimonials, third party referrals, call-them-what-you-will, are used in ALL the biggest and best websites…why? Because they work.

Think about it. When you are looking for something one of the first things that you look for are the reviews. 

People buy from people: so if you want to win online then you have to have real people, your customers, advocating you.

Dynamics Nav Screen Shot


Says who?

Dynamics Nav Review


Says the CEO of Omni


Research has shown that most people look at bad reviews first, not to see how bad the product is, but to see how the company responded to the complaint. 

After all – there isn’t a company out there that has 100% customer satisfaction, no matter how hard they work at it. 

Everyone knows that sometimes things go wrong. It’s what you do about it that matters to your customers.

Are your customers singing your praises online? If not - why not?

Take The Test!

Take The Test

How many customer reviews/case studies/testimonials are on your site?

A. More Than 10

B. More Than 5

C. More Than 3

D. One Or More

E. None

Result

There is actually no general consensus among marketeers on how many that you should have.

The only consensus is that:

a) You have to have them!

b) They should be truthful, accurate, honest and in the customer’s “voice”

c) They should NOT be relegated to their own page, tucked away somewhere in the back of the website, but should be front and centre – preferably on the home page – and used liberally around the site as close to Calls To Action as possible.

Testimonials and referrals build trust, overcome scepticism and are not just salesy ploys to get customers to buy; they are an essential component of your website’s credibility.

Is your site generating enough leads? If not – why not?

For a FREE appraisal on your site’s sales performance...

Contact us now
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