Digital Marketing | Be The Best
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#BeTheBest

Closely follow your site analytics and benchmark against your competitors. To win, just be better than them. Improve what is working, drop what isn’t.

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Google provides an amazing amount of data to web owners and users.

At the moment it is free, however it is possible that in future it may charge for this service, so it would be crazy not to a) access it and b) act on it.

You can’t get everything that you really need – like the keywords people use to find you are largely hidden  – but by combining the organic results with pay per click analytics you can take a lot of the guesswork out of the mix.


The problem for most businesses is that this is almost a full-time job.

Do you understand where your traffic comes from and what impact it has on your business? Does your digital partner help you understand it? If not - why not?

Take The Test!

Take The Test

How often do you tweak your website in line with data from analytics?

A. Daily

B. Weekly

C. Monthly

D. Annually

E. Never

Result

The actual answer is that you should check different things in your analytics at different frequencies and always take appropriate action when you spot something!

Daily:

Visits and Page Views: Daily visitors and page views are a big indicator of whether your site is performing as it should. You'll be able to quickly tell what content works and what doesn’t.

Leads: You should already have a goal set for how many leads you would like to generate via your website so this should be checked daily.

Weekly:

Call-to-Action Performance: Monitor clickthrough rates weekly. If they are less than ideal, you can move the call-to-actions around on the page and change which ones you use to try new approaches for the upcoming week.

Campaign Metrics: Campaigns (run via AdWords for example) should be checked every week. Track the total amount of leads generated by the campaign and any other goals that have been set and adjustment as necessary.

Monthly:

Search Engine Rankings: Improving your search engine rankings doesn't take place overnight or even across the span of a few weeks. If you put in work to rank higher for a specific keyword, it will take at least a month for it to show coherent results.

Social Media Followers/Engagement: You gain and lose social media followers on a daily basis, but to see trends it is best to wait until the end of the month. If you find that you've lost more followers than usual for the month, adjust your strategy accordingly.

Lead Acquisition Cost: Calculate the cost per lead from the total amount spent on online advertising divided by the number of leads generated. If the monthly cost per lead is too high you can scale back your budget or make changes to make it more effective. What’s your current cost per lead?

Annually:

Customer Acquisition: How many leads converted into customers in the year?

Total Revenue: As it says – the total revenue generated from all the online activities analysed by category so that you can see what works best and what does not.

Analytics should be your key resource for determining how your website is performing. If you are not getting the results that you want or your current partner is not explaining things to you – do something about it!

Contact us now for a free appraisal on how you are currently managing your site’s analytics.

Contact us now