Digital Marketing | Be The Best | Be Relevant
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#BeRelevant

Produce original-thought articles and extend their reach using social media. Develop a market leading voice for your business and drive the debate.

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Latest News
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The challenge is to be original and not just parrot the same stuff as everyone else.

Content is important for search engines, you already know that, but relevant content is really what matters to the readers of your site.

Fact: the higher the bounce rate - the more bored your users are!


To stay relevant, every part of your strategy has to work together. The smart thing to do is hook up your blog feed to your social media producing quality traffic from a variety of sources.

In a simplistic way, you can think of social media as PR. Before the internet, trad-media based PR maintained your reputation and created an environment within which clients recognised your name/brand; marketing converted that goodwill into prospects; sales converted those prospects to leads and closed the business.

So social media is modern PR – your website is marketing and sales combined.

Are your blogs driving conversions on your site? If not why not?

Take The Test

How much of your traffic do you get from Social Media?

Result

There is no general agreement from experts on the “ideal” percentage of Social Media traffic to your website, but a general consensus would suggest that the mix is around:

- 53% Search including paid search
- 29% Direct including repeat visits and outbound marketing efforts
- 18% Referrals including social media

So if you are experiencing more Referral results but less Search or Direct (or vice versa!) then it could be an indication that your positioning is out of balance and you may be losing opportunities elsewhere, such as improving your Search results or boosting the Direct marketing effort.

If you have less results from Referrals then it would suggest that some action needs to be taken to rectify that.

Are you happy with the mix of traffic being generated by your website? If not do something positive about it.

Contact us now for a free appraisal on your site’s performance on social media and other traffic generating strategies.

Contact us now