Digital Marketing | Be The Best | Be Found
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#BeFound

Want to be no 1 on Google? Sure you do but there’s no quick fix. It takes time, effort and a realistic marketing budget. The days of the free top-spot are over.

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Latest News
30 - More Than Just A Number

11/12/2017

30 years ago this month our CEO Chic McSherry started a journey that ultimately led to the birth and development of...

Read More...

In the past our focus was getting an organic page one listing on Google for clients.

Ranking highly on Google organic listings is still really important of course.

Trouble is... look what happens when you do a search, any kind of search...


Google has sold all those prime spots. Up until recently there was a valid argument that folk would not click on the ads and would always scroll down to the organic listings.

Not any more: the rise in mobile device usage has probably put paid to that; it is just too much hassle to scroll thru the ads on a mobile so more and more people just click the first one that seems relevant.

Does this favour those with the big ad budget? Is it pointless doing any organic SEO anymore? You can find out in one click...

Take The Test!

Take The Test

How much of your web traffic comes from Google?

Result

There is no general agreement from experts on the “ideal” percentage of traffic from Search results to your website, but a general consensus would suggest that the mix is around:

- 53% Search including paid search
- 29% Direct including repeat visits and outbound marketing efforts
- 18% Referrals including social media

So if you are experiencing more Search results but less Referrals or Direct (or vice versa!) then it could be an indication that your positioning is out of balance and you may be losing opportunities elsewhere, such as improving your social media interaction or boosting the direct marketing effort.

If you have less results from Search then it would suggest that some action needs to be taken to rectify that; be it improving the organic performance or running a PPC campaign to boost performance.

Are you sure that you are maximising your site’s traffic performance?

Contact us now for a free appraisal on your site’s search engine performance.

Contact us now