Digital Marketing | Be The Best | Be Customer Focused
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#BeCustomerFocused

Don’t sell to yourself - you already know how great you are. Talk to your customers, find out what they want & show them how to get it. Sell to them.

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How This Can Happen To You

Our position on this requires explanation with respect to the process you went through when building your website - so bear with us...

There are a number of possible routes you took to get your site up and running so we are going to paraphrase them here:

Route #1: A web designer will discuss your requirements, build a framework for your website that looks good and is technically competent and then populate that with text and content that you provide to them. That will most probably cost you a few thousand.

Route #2 : A good web design company will do all of the above and will transform the messages you have articulated into bigger and bolder messages that you will really love: they will reflect everything that is great about your business back at you and your site will look like a real step up from the basic design you had before. You will love it – because they are selling to you. That will cost you a bit more, definitely into the five-figure range.

Route #3 : A great digital marketing company will take all of that, but will put themselves in the shoes of your customer and will design your site around them. They will make the experience work for them. They will build in calls to action that will convert traffic into customers. They will reach out to new customers and bring old ones back. They will transform how you do business. That will cost you nothing: think of it as the best investment you’ve ever made

If you took Route #3, your site will be more than paying for itself and will be the single most successful sales team in your business.

We always offer Route #3.

Ask us for a case study on exactly how this approach works.


Pisces now generate over $1m in online sales which is rising at 11% per annum.


Best quote we ever had from a new client: "I loved my old website, it looked great, but it wasn't working - even I wasn't buying anything from myself online" (BajaSmart)


Is your web site your best salesperson? If not - why not?

Take The Test!

Take The Test

What % of your sales or sales leads come from your website?

Result

Unless you are over 80% it is likely that you could think that there is room for improvement!

And once you have generated that lead you still have to convert it to a sale.

As you can see, the actual conversion from traffic to sales is often quite modest: but that needn’t mean that it will not produce a significant impact on your business. A 3% conversion rate may translate into 40% volume of sales quite easily. It’s all about the numbers game.

The more sales leads, the more opportunities to convert.

Is your site generating enough sales/conversions? Is it more than paying for the investment in developing it? If not – why not?

For a FREE appraisal on your site’s sales performance...

Contact us now